Tiger Woods is the world’s best golf player.

In recent years he was receiving about  $100 million a year from companies using him in their advertisements — Gillette, Pepsi, Nike, Electronic Arts, AT&T, Accenture, Upper Deck and others.

Now these companies are dumping him, since it became known that TW has been (apparently) unfaithful to his wife.

These companies have no interest in the morals of celebrities. They are interested in profits. But they ask themselves, “Do ordinary purchasers of razor blades or flavoured water really care enough about faithfulness in marriage to switch brands because Mr Woods’ name is now mud?”

Perhaps they do.

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Surveys suggest that 78 percent of men and 84 percent of woman believe marital infidelity to be “always wrong”. (Professor Bradford Wilcox, University of Virginia)

Why is it wrong?

They say men are like mountain-climbers who enjoy scaling a peak but, on reaching the top, get bored and look around for something else to climb? Chasing women is fun. What about spending the rest of your life with the one who has kindly taken you on?

Is this really the key question? Is marriage basically about who can or should have sex with whom?

It is not.

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That’s where the Catholic understanding of marriage is so different from others.

Or it was.

It was until the Second Vatican Council – after which the Church’s teaching was turned upside down so that the younger generations (all Catholics aged now less than about 50) have been taught a worldly and compromised substitute for the supernatural, sacramental, God-centred understanding of marriage which is/was truly Catholic.

More on this subject tomorrow. If I am still alive tomorrow to write it.